DJ Sophia Rocks at Nike X LEGO Built to Ball Experience
DJ Sophia Rocks was selected to provide the official soundtrack for the Nike x LEGO Built to Ball Experience, a three-day cultural activation celebrating the launch of Nike and LEGO’s new sneaker collection through sport, creativity, and youth culture.
Held at Brooklyn Bridge Park’s Pier 2, Sophia DJed live each day from 11:00 AM to 6:00 PM, setting the tone from open to close and delivering a consistent, high-energy soundtrack throughout the experience.
The activation featured basketball courts, LEGO build zones, customization stations with laces and stickers, minifigure trading card creation, dunk challenges, and photo opportunities with oversized LEGO elements.
Interactive spaces such as the Collab Court and Skyline Court invited kids and families to move freely between play, creativity, and competition, all supported by live music and dedicated chill zones.
As families, athletes, and fans engaged across the space, the experience brought Nike and LEGO’s shared mission to life, inspiring confidence, play, and self-expression through movement and creativity.
This collaboration reflects Sophia’s trusted presence within global brand activations, where youth culture, creativity, and live experiences converge.
“Learn more about the Nike x LEGO sneaker collaboration on Nike.com.”